Richard Branson – “Screw it. Let’s do it.” Ed. Publica, 2009
Excentricul miliardar, fondator al imperiului Virgin, ce a sfidat oricare lege a marketing-ului, privind promovarea si limita si natura extensiilor de brand (noua ramura in care Branson va cauta succesul este chiar turismul spatial prin Virgin Galactic), fara a devia de la principiile eticii, a intrigat autorii cartilor de business si si-a castigat milioane de fani in toata lumea.
Aceasta carte a fost scrisa intr-un stil simplu, dar totusi complex, prietenos si intr-atat de inspirational incat sa ai certitudinea in puterile tale, fara a neglija respectul fata de ceilalti (prieteni, colaboratori, societate) si fata de mediul inconjurator.
Cartea devine practic o culegere de aventuri si de invataturi de la un bun prieten, alaturi de care traiesti emotiile infiintari publicatiei pentru tineret “Student”, strabati intreaga lume, calatoresti cu balonul, ai ocazia a cunosti si alti invigatori din familia Branson si cel mai important, inveti sa fii un om mai bun.
Richard Branson este in primul rand un lider, ce tine ca intre cei 50 000 de angajati Virgin sa fie numai oameni deosebiti, care gandesc singuri si care sunt in stare sa-ti furnizeze o idée buna. De altfel, Branson tine cont de orice idée buna, indiferent din partea cui vine si crede cu tarie in munca in echipa.
Richard Branson lupta pentru o lume mai buna, in care “sa ne lepadam de obiceiuri rele sau lenese, care ne tin pe loc si ne astupa mintile”, in care sa ne respectam reciproc si nu doar cand dorim sa impresionam, in care ne pastram buna reputatie si respectam legea. Implicarea in cauze umanitare in razboiul din Golf si in cazul catastrofelor naturale precum si dezvoltarea biocombustibilului in urma credintei sale in Teoria Gaia a lui James Lovelock sunt suficient de graitoare cu privire la respectul lui Branson pentru etica.
Si mai interesanta este filosofia lui Branson legata de bani, pe ii poti folosi penru a face bine si care in fond, nu sunt un scop in sine, ei aparand pe parcurs dintr-o combinatie inteleapta intre distractie si munca si nu in ultimul rand, un risc cu discrenamant.
Cititorul va descoperi in Richard Branson un invingator si un model in viata, care in ciuda dislexiei a devenit journalist si care a folosit boala pentru a-si exersa memoria si a-si dezvolta intuitia.
Odata delectat cu aceasta lectura, cititorul va capata un suflu de incredere, o dorinta de independenta si puterea de a crede in visurile sale si de a lupta pentru ele. De altfel si Branson militeaza pentru acceptarea trecutului, buna comunicare, convietuirea in armonie si pentru a face ca fiecare secunda sa conteze.
“Screw it. Let’s do it” reprezinta o carte ce merita citita de orice individ, indiferent daca este pasionat sau nu de afaceri.
The eccentric billionaire, founder of the Virgin empire, who defied every marketing law, regarding promotion and the limits and nature of brand extensions (the new branch in which Branson seeks for success is space tourism through Virgin Galactic), without neglecting the principles of ethics, intrigued authors of business books and gained millions of fans worldwide.
This book was written in such a simplistic, but yet complex style, friendly and inspirational in order to have you believe in your strength, without neglecting the respect towards others (friends, partners, society) and towards the environment.
- The book becomes a gathering of stories and learnings from a good friend, among who you’ll be living the thrills of founding “Student” – a youngsters’ magazine-, you’ll go around the world, travel with a balloon, meet other fellow winners in the Branson family, and most important, you’ll learn to be a better person.
Richard Branson is first of all a leader, who cares that among Virgin’s 50 000 employees should be only brilliant people, who think for theirselves and who are able to give you a good idea. Branson considers every good idea, regardless of who it comes from and strongly believes in team work.
Richard Branson fights for a better world, in which we should leave bad and lazy habits which keep us standing and close minded, in which we should respect each other and not just looking to impress, in which we should keep our good reputation and obey the law. His implication in humanitarian causes regarding the Gulf War and of natural disasters, as well as developing biofuel in the name of his believe in James Lovelock’s Gaia Theory are standing proof of Branson’s respect for ethics.
Even more interesting is Branson’s philosophy regarding money, which one could use to do good and which most of all, is not a purpose, as it appears along the way resulting from combining wisely fun and work and last but no least, clever risking.
The reader will see in Richard Branson a winner and a role model, who despite suffering from dislexia became a journalist and who used his disease to practice his memory and to develop his intuition.
Once enjoyed this book, the reader will receive a breeze of confidence, the will of independence and the power to believe in his dreams and to fight for them. Branson himself is for accepting one’s past, for a good communication, for a life in harmony and for marking every second count.
“Screw it. Let’s do it” represents a book worth to be read by everyone passionate or not for business.
